In the S-curve model, what happens during the leveling off stage?

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Prepare for the AQA A-level English Language Test. Study with interactive quizzes on language change, complete with detailed explanations. Get ahead in your exam preparation today!

Multiple Choice

In the S-curve model, what happens during the leveling off stage?

Explanation:
In the leveling off phase of the diffusion process, growth in adoption tapers and eventually stabilizes as the market becomes saturated. By this point, most people who will adopt have already done so, leaving only a small number of late adopters. With fewer new adopters, the rate of increase declines and the curve flattens toward a plateau. This is why the leveling off stage corresponds to adoption slowing and saturation.

In the leveling off phase of the diffusion process, growth in adoption tapers and eventually stabilizes as the market becomes saturated. By this point, most people who will adopt have already done so, leaving only a small number of late adopters. With fewer new adopters, the rate of increase declines and the curve flattens toward a plateau. This is why the leveling off stage corresponds to adoption slowing and saturation.

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